Getting your leads to decide to work with you can be challenging. Enter the Micro-Yes.
So what is a micro-yes? I see it as a series of steps that you have a client take that reinforces your process, and qualifies their interest and commitment. But most importantly they are selling themselves on your services by going continuing on in the process. The more times they can take in information about you and your process and then complete a step the more likely they will actually book. They are slowly convincing themselves you are a good fit. The key is to design the process so it provides value and meets your ideal client’s needs. Giving them a single task to do with each contact point. What does that look like?
- It starts with the first point of contact. Your call to action (CTA’s) on your website. 1 simple call to action is all you need, Having more only provides more friction as to what to do next. Meaning they won’t contact you. Their choice to click the CTA is a “Yes.”
- Is it simple to fill out? No more than 5 questions, name, email, and phone number… and maybe one additional question… that’s it. No need to gather their life story right from the beginning. You wouldn’t do that on a first date, would you? Filling out a form is another “Yes.“
- That other question can be what service they might be looking for to again validate why they are contacting you. Choosing what service is a “Yes.”
- They immediately get an email referencing the service they are looking to get with a CTA to schedule a phone call. If they schedule a phone call that is another “Yes”
You can add more qualifying steps like a survey and also specific questions to ask on the call. Every one of those steps, if they are designed for ease and delivers a quick response, builds and solidifies their choice to work with you. There are still some areas where there might not be a connection and it may not work out. But you can also provide more information in those touch points that can remind them why they first reached out.