Reduce the Friction

What drives people to commit to working with someone or purchasing a product? Your process should be all about reducing friction for your customers. Make it easy to work with…

OHIO for Habits

A friend mentioned to me long ago about the OHIO method for not procrastinating and developing better habits. If you are not familiar with it here is an explanation. Only…

Micro-Yes

Getting your leads to decide to work with you can be challenging. Enter the Micro-Yes. So what is a micro-yes? I see it as a series of steps that you…