Struggling early on as a newbie to entrepreneurship and trying to make things work and countless hours refining his own business practices. Will saw others in the same boat and knew there was a better way. He pulled from the systems he developed as a retail manager that streamlined work and realized the opportunity to thrive with more structure and automation.

 The beginning feels like you are floundering away and not knowing what the heck you are doing. Jumping from app to app with no consistent process in place and always feeling overwhelmed with having to keep up with everything.

I can tell you from my experience that it does get better.

With experience in operations and logistics throughout his professional career, and is deep in the creative side as a photographer. Will melded those experiences into how he runs his business and wants to provide others the opportunity to have the life they design and have their process support them instead of overwhelming them to the point of burnout. Crafting workflows and processes was a new form of creativity and working with others to sort through their process was even more exciting.